| The following comments by clients we've worked with might help you identify areas of concern in your own company. Page 1 of 4 |
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| Great American Property & Casualty Insurance | |
| "WHO ARE YOU GUYS?" They took what I thought was a successful lead generation campaign executed and designed by a top agency, adjusted it using their unique rules of communication and my response rate went up from 0.25% to 6.0%. That is when I asked them, "Who are you guys?" | |
| Great American Property & Casualty Insurance | |
| These guys laid out a totally new strategy, put together a very different lead generation program, and produced over an 18% response rate with exceptional conversion rates. My sales guys were cherry-picking their way to success. This happened in the tough insurance markets of Dallas and Houston. | |
| Security Benefit | |
| TRG, The Russell Group, is my secret weapon. They not only helped me achieve market success, but showed me how to sell both myself and my ideas internally. They taught me that most product failures happen inside your organization... not in the marketplace. | |
| Dell Publishing | |
| TRG showed us how to understand our subscriber base using their "Honest Vision" approach, upgraded our subscriber renewal communication program and created exceptionally strong retention.... without increased expense. | |
| Cincinnati Bell Telephone | |
| TRG showed us how to not only find "hidden profit" in unusual places, but also how to improve our operations. | |
| Big Bear | |
| We were facing the normal profit generation challenges all large grocery chains face... and then we met TRG, The Russell Group. They looked at what we were doing... called "Honest Vision" and showed us what was really profitable and what was not. Then they helped us straighten out the mess.... up went our bottom line. Sometimes you can't see the forest for the trees. | |
| Over Fifty Magazine | |
| TRG said to us, "You do not compete in the marketplace... you compete in the "mind-place." Then they showed us what they meant. It made us understand what we already knew in a totally different way. Wow! Growth just started happening the way we always thought it should. | |